Let’s build something real. Together.
This isn’t about chasing someone else’s version of success. It’s about owning your power and creating the brand that gets you everything you want- and none of what you don’t.
It’s scary. It’s exciting. And most importantly, it’s you.
So, what do you say?
YOUR CHOICE
His words?
“Melissa didn’t just give me a brand- she gave me the tools to grow and evolve it.”
WHAT HAPPENS WHEN YOU STEP UP
The truth is, your clients don’t need you to fit into some prepackaged mold. They need YOU- the real, powerful, honest version of you. And the only way to find that is to stop hiding behind perfectionism and start getting real.
This is why my 'Marketing Mel' had to be born. She was the embodiment of my wake-up call, and now she 's here to be yours.
WHY YOU NEED IT
So, I did the scary thing.
I let go of everything I thought I had to be; people-pleaser, perfectionist, the “nice” girl who quietly followed orders. I stripped my brand down to the core and then built it back up to reflect who I really was: bold, raw, and unapologetically myself. (Silly. Sarcastic. No time for wasted pleasantries. I love you, but you don't simply need another person telling you what to do. You need clarity (and likely, a side of ass kicking).)
Guess what happened when I let go of who I thought I had to be? (You're smart: I bet you already know)
- The right clients started showing up. And the wrong ones? They showed themselves to the door.
- My stress and decision fatigue vanished. My creativity flourished. I could finally breathe.
- My business started to grow- not because I worked harder, but because I worked in alignment with who I was.
THE WAKE-UP CALL
I know, because I’ve been there.
I spent years playing the people-pleaser, believing the answer to finding my own success was somewhere out there. If I just tried harder, worked longer, or listened to my clients’ endless “tweaks,” then my business (and that 'success' I was chasing) would finally click into place. Hard work always pays off, right?
Spoiler alert: Nope. It didn’t.
I was burning out, even when the projects were amazing- because I kept letting my clients’ spaghetti-throwing decisions take the lead. I heard their uncertainty in every choice, but instead of guiding them like I should have, I nodded, smiled, pushed down how I really felt and went along with it.
Why? Because I thought my job was to keep them happy.
It wasn’t.
My job? It was to help them succeed, but that required me stepping into my own power first. They didn’t need a designer who bent over backward... they needed someone to call out their bullshit, strip it down, and guide them toward the clarity that only experience could deliver.
Brent Ray Fraser, Performance Artist
Melissa’s process was different. She didn’t just build my brand for me; she helped me uncover it for myself.