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This isn’t just another rah-rah, woo-woo program- it’s your accountability system, your leadership lab, and your next step toward actually making those big, scary dreams a reality.




Build the business, brand, and life you’ve only dared to dream about- until now.

Say “Fuck It, I’m In” to Your Wildest Goals

Melissa Paterson, Former "nice" girl

When I finally said, ‘Fuck it, I’m in,’ to myself, I reclaimed my power. I stopped asking for permission to exist. I started creating the life I deserved. It isn’t picture perfect', but it IS mine.

FUCK IT, I'M IN

Say it Loud and proud:

It makes perfect sense to be out of your mind scared to jump in.

You're used to the comfort you've built around yourself, even if it's also painful. 

You’ve become resigned to the status quo, told yourself, 'this is just how it is for me.' You’ve started to believe those big dreams are pie in the sky, and that maybe, the voices of those inner critics are right. That you're not good enough; you're too scared, too small, to unworthy of what you want (and what you need). 

My hope for you is this though, that you'll choose yourself. That you'll choose to listen to the part of you that feels ANGRY thinking about that.

That you'll choose the possibility of being brave. 

Being brave doesn't mean you're not scared, it just means you're standing in the face of those inner (and outer) critics and saying, "I trust myself, more than your doubt about me." 

You deserve to be heard, seen and valued. Because when you say "Fuck it, I'm In" to your goals, you are saying it first. 

Your dreams matter. 

You matter.


And honestly:

...the kind that make your chest tighten and your throat catch when you go to say them out loud. 

Maybe it’s retiring your partner, sending your kids to school debt-free, building a legacy for your family, or starting a charity that changes lives. Maybe it’s as simple (but huge) as having the freedom to take a family trip without guilt or stress. 

Whatever it is, you know it's possible. But you’re not there yet. And deep down, you know why...

  • You’re stuck in your head.
  • Overthinking every move.
  • Excuses are creeping in.
  • The sticky notes are piling up, but you're stuck in paralysis mode. 

"There's so much to do, but where do I  even start?" And it's exhausting. It's debilitating. 

This all changes today.

Fuck It, I’m In isn’t about having it all figured out- it’s about deciding to move forward, no matter the circumstances. It’s about showing up (for yourself), taking action, and creating momentum, even when it’s messy, scary, or uncertain.

Clarity comes through action. This is your invitation to take that first step.


You’ve got big dreams...

Let's be real for a second:

YOUR INVITATION

Melissa Paterson, healing perfectionist

Before I said, ‘Fuck it, I’m in,’ I was drowning in excuses. I told myself I couldn’t show up because I didn’t have the right words, the right plan, or the right look. I thought I had to have it all figured out.

Now? I know that perfectionism was just fear in disguise. Taking action- messy, imperfect, scary action- was my only way to move forward.

This program is about commitment- to yourself, your growth, and your goals. That means showing up live for the sessions and engaging fully in the process.

  • There are no refunds. Your time, energy, and investment matter, so make the most of it.
  • Replays are only available to those who attend live. If you’re here, you’ll get access to the replay for reference. If you skip, you miss it entirely.
This isn’t a passive program. This is where you step up, engage, and get results.


No Refunds. No Excuses. Show up Live.

  • Monthly 60-minute calls that rip apart excuses, build clarity, and leave you walking away with bold action steps you’ll actually take. No filler- only progress.
  • Live, interactive coaching: Cameras on, mics ready.
  • Real-time breakthroughs: Bring your challenges, roadblocks, and big moves- we’ll tackle them head-on.
  • Hot Seat Lottery: 4 participants each month are randomly selected for personalized coaching. No repeats within a year, so everyone gets a fair shot.
  • Everybody Learns: Regardless of if you're selected for hot seat coaching, I guarantee you'll walk away with your next steps.  
  • Focused Action: Each month we tackle specific topics to supercharge your growth. Topics range from how to stop second-guessing every post, creating a brand that sells without feeling sleazy, to building a business that actually supports your dream life- not traps you in another 9-5 you hate.

This isn’t your average coaching call- it’s a 60-minute action-packed session that cuts through the noise (your noise) and gets to the heart of what’s keeping you stuck.


a 60-minute group coaching session:

This isn’t just another coaching group.
call your own bluff and get to work on the business and life you say you want.

WHAT YOU'RE GETTTING:

Space is limited to 50 participants per session.

No-Flake Policy: Accountability is key. If you ghost your pod without communication, you’ll be barred from joining Fuck It, I’m In and all other programs (no refunds) for a minimum of 6 months. Show up for your pod, and they’ll show up for you.

  • Breakout Planning: At the end of each session, pods will meet in breakout rooms to find a time to meet within the next week.
  • Flexible Frequency: Pods can choose how often they meet—weekly, biweekly, or whatever works best for them. My pod meets twice a month to keep the momentum strong.
  • Support + Accountability: Your pod will celebrate your wins, call you out on your excuses, and keep you moving forward when things feel hard.
  • No Coast Guarantee: This isn’t just another group you ‘check in’ with. It’s a group that holds you accountable, calls you out, and keeps you aligned with your big-picture goals because coasting isn’t an option here.

Growth doesn’t happen in isolation. That’s why every participant is paired with a pod. a small, tight-knit group of action-takers.:

Accountability Pods (non-negotiable):

I WANNA MOD!

READY TO STEP UP?

  • A free ride. If you’re applying just to skip the price tag, this isn’t for you.
  • A flake zone. If you can’t commit or communicate, don’t apply.
  • Passive participation. You’ll be actively involved in running the session and supporting the group.
No-Flake Policy: If you can’t make it, communicate immediately and find a backup. Leadership is about accountability—don’t take this role lightly.

WHAT IT ISN'T:

  • Free Access to Fuck It, I’m In: In exchange for your leadership, you’ll participate fully in the session and pods, gaining the same transformative experience as everyone else.
  • Growth Through Leadership: This role will push you to grow, refine your skills, and step into your power as a leader.

What You Get:

  • Keep the Session on Track: Manage admissions, ensure cameras are on, mics are muted when needed, and the chat stays organized.
  • Spot the Leaders: Actively listen for participants who are showing up fully and embodying the Fuck It, I’m In spirit. You’ll choose the 3-4 people who’ll join my accountability pod for the month.
  • Facilitate Pods: At the end of each session, you’ll help transition participants into breakout rooms to plan their pod meetings for the month and record their meeting dates.
  • Model Leadership: Hold the space, keep the energy high, and be an example of what it means to lead.

What You’ll Do:

This is a leadership opportunity like no other. The Listener Mod isn’t just part of the group—they’re my right hand, co-creating the session’s impact and shaping the experience for everyone.


My Partner in transforming lives

MODERATOR OPPORTUNITY - THE LISTENER MOD

JOIN US!

Being in my pod means stepping into the kind of leadership that demands presence, action, and vulnerability. This is where the biggest transformations happen.

  • Direct Access to Me: I’ll personally mentor you through your challenges, goals, and breakthroughs.
  • Collaborative Growth: You’ll grow alongside other action-takers who are just as committed as you are.
  • Deep Accountability: I’ll hold you to your commitments and expect you to do the same for me.
  • My Commitment: We will meet two times before the next Fuck It, I'm In session. 

Each month, the Listener Mod selects 3-4 participants who are ready to step into leadership and growth at a deeper level. If that’s you, here’s what it means:

my Accountability Pod:

SUPERSPEED ME

My Guarantee: Together, these two are unstoppable.

Pairing this with Fuck It, I’m In is the ultimate one-two punch.

  1. The Brand Intervention gives you the clarity and the plan.
  2. Fuck It, I’m In keeps you accountable and in momentum so you actually follow through.
A $1,998 power-packed session where we dive into:
  • Your Vision: We’ll uncover exactly what you want- and what’s been stopping you from getting there.
  • Your Brand: Together, we’ll redefine how you show up for your audience so it feels aligned, effortless, and you.
  • Your Plan: You’ll walk away with an actionable roadmap to hit the goals you’ve been too scared to say out loud.

It’s not just clarity- it’s a full-blown “this is how you do the damn thing” moment.  "Ah-ha's!" + the plan + excitement drenched in dopamine.

That’s where the Brand Intervention comes in.

Want to cut through the noise, uncover what’s really holding you back, and get a step-by-step plan to hit your biggest goals? 

SUPERSPEED YOUR GROWTH WITH A BRAND INTERVENTION

*If you cancel, you’ll have to rejoin at the new rate.

  • Access to One Biannual Challenge: Pay upfront for the year, and you’ll unlock free access to one of my signature biannual challenges (valued at $97). These action-packed events are designed to shake you up and push you forward.
  • Locked-In Grandfathered Pricing: When you’re in for the year, your rate is locked. As the program grows and prices increase (and they will), your price stays the same.* 
  • Full Commitment: Committing for the year isn’t about savings, it’s about saying, “I’m betting on myself and I’m here for the long haul.”
Price: $3,588/year

Why Choose This?

ANNUAL Commitment

2.

Price: $299/session

Why Choose This?

Perfect if you’re ready to dip your toes into bold, transformative action without committing to a full year. Try it out. See the fire.

Month-to-month Commitment

TWO WAYS TO JOIN

THE COMMITMENT

1.

When you donate, you’re not just making a difference for others, you’re making a difference for yourself.
It’s a bold statement: ‘I’m here, I care, and I’m ready to act.’

Donate any amount to my Cutting Off the Bullshit—For Women, Babies & Families fundraiser, send proof of donation to hello@melissapaterson.com, and join Fuck It, I’m In for either Feb. or March.

SPECIAL OPPORTUNITY UNTIL APRIL 1, 2025:

This space isn’t easy, but it’s worth it. Every. Single. Time.

If you’re here, I believe in you. But I’m not here to coddle you. You get out what you put in, and I’ll be in your corner the entire way- pushing you, calling you out, and celebrating the hell out of your wins.

This isn’t a refund-friendly space, and here’s why:

I pour everything I’ve got into showing up for you. I come in cleared, focused, and ready to help you create big results. In return, I expect you to meet me there- live, present, and ready to do the work.

When you commit, you’re not just saying yes to a program or even to me. You’re saying yes to YOURSELF. There’s no safety net. No halfway. You’re in or you’re out. Because growth? It doesn’t happen on the fence. 

If you show up live, do the work, and take the messy action, I promise you’ll walk away with clarity, accountability, and momentum. The things you need to actually move mountains.

THE DO IT FOR YOURSELF GUARANTEE:

Show up like your life depends on it.
It does.

Showing up isn’t just for you—it’s for the people in this room who need your energy, your insights, and your accountability. If you’re not ready to commit, this isn’t your time. But if you are? Let’s do this.

This isn’t about being perfect. It’s about being committed. Here’s what that looks like:

  1. Show Up Live: Replays are only sent to those who attend the live session. Why? Because this space thrives on real-time energy and engagement.
  2. No Flaking: If you miss a session without communicating, you’ll be barred from rejoining FI, II for six months. Communicate with me or the Listener Mod ASAP if something comes up. Leaders don’t ghost.
  3. Hot Seat Lottery Rules: Participants chosen for hot seats won’t be eligible again within the same year. This keeps things fair and ensures everyone gets a chance at their moment.
  4. Accountability Pods: If you flake on your pod meetings, expect to be called out (lovingly, but firmly). Growth thrives in accountability.
  5. No Drama, Just Growth: We’re here to rise together. Check the excuses at the door and come in open. Otherwise, I'll check them for you.

THE RULES:

Saying ‘Fuck It, I’m In’ was the hardest and most freeing thing I’ve ever done. It’s not just about business- it’s how I show up in my life, for my family, and for myself.

When I finally got out of my own way and let go of the bullshit, everything shifted. I stopped second-guessing every decision, set boundaries, and started creating from a place of clarity and alignment. That's freedom.

Melissa Paterson, former pushover

1. Who is Fuck It, I’m In for?

It’s for the one who is done living a life of excuses, exhausted from overthinking every move, and ready to take step into unapologetic action. If you’ve been circling the same problems for months (or years), this is your space to move past your own bullshit in a way that doesn't burn you out or leave you wondering "what the fuck do I do now?"

2. What happens if I can’t make a session?

Life happens, trust me, I get it- but communication is essential here.
Let me and the Listener Mod know ASAP if you can’t make it. If you ghost without warning, you won’t be allowed to rejoin for at least six months. Leaders don’t flake, period. Hold yourself accountable to the session and the session will create space for greatness.

This room relies on your energy, and I don’t tolerate ghosting. If you’re ready to commit, this is where you belong.

3. What makes this different from Unfiltered?

Unfiltered invites you to discover what’s possible and opens the door to bold conversations. Fuck it, I'm in is the next level. This is where you step through the crack in the door you opened in Unfiltered into action.

It's where you put yourself at risk (no real risk, you're not jumping out of a plane- but it can feel just as scary).

It's where accountability creates the change you’ve been craving.

And it's about community. The kind that understands your problems intricately.

4. What happens if I don’t get a hot seat?

Hot seats are a bonus, not the whole deal.

The real magic happens in seeing yourself in other people, in the coaching, the accountability circles, and the clarity you’ll gain. 

Everyone walks away with something- even myself.

5. What’s the risk of NOT joining?

Ask yourself: Do you enjoy how things are currently going for you? If you feel like you can grin and bear it, then although I don't believe that's the full extent of what you're capable of- I'm not here to convince you of anything.

I think regardless of if you join, you have the power to change anything in your life you're unhappy with.

What I know is, overthinking, and waiting for clarity to show up on its own is what some people wait for their entire lives.

If you want to take control, take action, and make shit happen? Then say "Fuck it, I'm in" to your future, and hello to the You who is done waiting.

Ask yourself: Do you enjoy how things are currently going for you? If you feel like you can grin and bear it, then although I don't believe that's the full extent of what you're capable of- I'm not here to convince you of anything.

I think regardless of if you join, you have the power to change anything in your life you're unhappy with.

What I know is, overthinking, and waiting for clarity to show up on its own is what some people wait for their entire lives.

If you want to take control, take action, and make shit happen? Then say "Fuck it, I'm in" to your future, and hello to the You who is done waiting.

6. What if I can’t afford it right now?

I get it. I know people say that- but I really get what it's like to want to jump into something that you know is right for you, and the price is eating your stomach lining like a nitty gritty little bastard.

That’s why I offer access and ways to step in, like modding opportunities or donating to the fundraiser. (Until April 1, 2025)

But let me be clear: Investing in yourself can feel scary, no matter the price tag- and until you've put your money where your mouth is, you can freebie your way into a hole that will cost you way more than just saying yes to a few months of pausing your Netflix subscription. 

I get it. I know people say that- but I really get what it's like to want to jump into something that you know is right for you, and the price is eating your stomach lining like a nitty gritty little bastard.

That’s why I offer access and ways to step in, like modding opportunities or donating to the fundraiser. (Until April 1, 2025)

But let me be clear: Investing in yourself can feel scary, no matter the price tag- and until you've put your money where your mouth is, you can freebie your way into a hole that will cost you way more than just saying yes to a few months of pausing your Netflix subscription.