What Happens When You Finally Stop the Spiral & Trust Yourself (Burnout, Boundaries & Belief)

We’ve talked about why ONLY listening isn’t enough.
We’ve talked about how to break the cycle.

But now?

Let’s talk about the fuck-ups, the spirals, and what actually changes when you finally believe yourself.

Because the reality is—this is costing you more than you think.

🚨 It’s not just about your brand.
🚨 It’s not just about your business.
🚨 It’s about how you show up in your entire life.

And if you don’t trust yourself here in your cozy lil’ biz you’ve built?
You probably don’t trust yourself anywhere.

So let’s break it down because life is too short to keep guessing.

The 3 Spirals That Are Wrecking Your Brand (And Keeping You Stuck in Life, Too)

🚨 1. The Chameleon Effect 🚨

(aka: “Who do they want me to be?”)

❌ You’re constantly tweaking your messaging.
❌ You shift your tone, your style, your voice based on what you think people want to hear.
❌ You obsess over what’s “working” for others and contort yourself to fit trends instead of owning your own voice and opinions. And literally, what works for YOUR life; Unless you’re living Amy Porterfield or Jenna Kutcher’s life, why are you copying their colour palette? Hmm?

Because, WHAT HAPPENS?

💀 Your brand becomes watered down.
💀 Your audience doesn’t actually know who you are.
💀 You attract people who don’t truly connect with you—because you’re too busy performing instead of just being real.

HOW IT AFFECTS YOUR LIFE?

🔥 You lose yourself.
🔥 You start doubting every decision.
🔥 You burn out trying to be everything for everyone.

WHEN YOU FINALLY TRUST YOURSELF?

✅ Your message becomes clear and powerful.
✅ You stop chasing trends and start setting the tone.
✅ The right people find you, because your brand actually feels like you. And YOU are the magic in your brand.

🚨 2. The Rebrand Spiral 🚨

(aka: “Maybe I just need new colors and a fresh website!”)

❌ You keep “fixing” the external. → A new logo, a new font, a new website… but the core problem? Still there.
❌ You feel stuck, so you tweak your brand visuals instead of actually solving the misalignment.
❌ You tell yourself you’re “figuring it out”—but really? You’re just avoiding the deeper work.*

WHAT HAPPENS?

💀 You waste months on cosmetic changes.
💀 Your brand lacks depth and identity, because no colour palette can fix a lack of clarity.
💀 You end up in a cycle of constant reinvention—instead of actually building something that lasts.

HOW IT AFFECTS YOUR LIFE?

🔥 You’re in a constant identity crisis.
🔥 You waste so much time on surface-level fixes.(not to mention, money)
🔥 You feel directionless and scattered.

WHEN YOU FINALLY TRUST YOURSELF?

✅ You stop hiding behind aesthetics and start owning your voice.
✅ You stop starting over and start building something real.
✅ You gain momentum and confidence, because your brand finally feels aligned.

🚨 3. The “I Don’t Know Who I Am” Freeze 🚨

(aka: “What if I pick the wrong thing?”)

❌ You’re so afraid of choosing “wrong” that you choose nothing.
❌ You keep researching, planning, second-guessing.
❌ You think clarity will come from thinking, but real clarity only comes from doing.

WHAT HAPPENS?

💀 You stay stuck.
💀 You watch others move while you hesitate.
💀 You keep telling yourself “I’ll figure it out soon,” but soon never seems to arrive.

HOW IT AFFECTS YOUR LIFE?

🔥 You feel like you’re always behind.
🔥 You overanalyze every move.
🔥 You hold back when you should be leaping forward.

WHEN YOU FINALLY TRUST YOURSELF?

✅ You stop overthinking and start doing.
✅ You gain momentum and confidence, fast.
✅ You finally feel ownership over your brand, your business, and your damn life. Your worth is no longer tied to an outside force, you know you’re on the right path, no matter what.

What Happens When You Finally Believe Yourself?

You get your time back.
You stop wasting energy on doubt.
You start building a brand that actually aligns with who you are.

🔥 You stop seeking permission.
🔥 You stop explaining yourself.
🔥 You stop playing small.

Instead?

💥 You own your brand.
💥 You attract the right people—effortlessly.
💥 You move forward without hesitation.

And that? That is the difference between spinning in self-doubt and actually creating something that lasts.

Are You Done With the Spirals?

This isn’t something you “figure out” in your head.

You have to live it.
You have to practice it.
You have to make decisions as if you already ARE that person.

Easy? Hell no. Not at first, but the fact of the matter is this:
You already ARE the person. You’re the person leaving bread crumbs for yourself, the hints at your greatness and what’s to come are there. And I know this for a fact:

• Your creativity is bursting at the seams. You’re creative AF, and it shows.
• You care, and it shows. Because if you weren’t, you’d have given up a long time ago.
• You know you’re slated for more, you just haven’t found your people yet. That’s okay, there’s no timeline, only momentum.

So let me ask you, is your gut screaming at you?
Are your insides twisted up at the thought of figuring out what’s next on your own?
Are you done throwing money at your website without any clear direction of WHY or WHERE you’re going?

Then say, Fuck it…. I’m in, on LISTENING to yourself.
On not only figuring out, but OWNING your path.
On investing in yourself, to not just gain clarity, but the momentum to move forward with confidence.

And this isn’t “fake it till you make it” confidence. This is, I know what the fuck I’m up to and I don’t care what anyone thinks – I’m making this HAPPEN confidence. Even if it’s messy. Even if it’s not perfect.

There’s no imposter syndrome here – because you’re not an imposter. You own your shit, you grow and rise UP.

No more pretending to be someone else, hiding behind a mask. You are the one, the mover, the maker, the shaker.

And I want you to say Fuck It, I’m in and bet on yourself. I see it, do you?

Join this conversation and discover it for yourself by donating here. Donate whatever works for you, but more importantly – show up for yourself. RISK IT.

Or, honestly? Stop complaining.

You’re more powerful than that. You’re more powerful than your excuses.

Let’s fucking go,
Mel